If you’re like most businesses that sell a concept or an idea, you know that seeing things from a different angle is often all that’s required to make the sale. Have you thought about 3D design, though?
The magic behind 3D computer graphics and modelling is how it brings a concept to life, making it easier for customers to picture that idea in a way that appears more real to them. In other words, it can assist your company gain more customers.
What exactly are 2D and 3D graphics?
Two-dimensional and three-dimensional designs are vastly different from one another. The technique of conception and the end product of each of the designs are completely distinct. There is one simple way to differentiate between two-dimensional and three-dimensional design. A 2D design has only width and height, whereas a 3D design has three dimensions: width, height, and depth.
The best examples of two-dimensional designs are the cartoons you’ve seen as a child. The animated characters used to move and appear realistic. However, they were designed in a flat manner.
In contrast to this easy art form, 3D design is far more complicated to construct. As previously said, 3D design has depth. As a result, you must consider the sunlight, shadows, movements, and so on. When you play with light and shadow and make the appropriate movements, you will be able to create depth.
There is little doubt that 3D graphic design can make a difference for many types of professionals, from research and development to assisting conceptualize environments. Here are advantages if you use 3D design in your business.
3D image is Dynamic
Since 3D graphic takes place in a three-dimensional space, there are additional possibilities for dynamic and visual storytelling.For the ultimate customer viewing experience, you may show off an animated/mock-up version of your new, upcoming product from every angle, highlight every feature, and provide a realistic-looking summary. Using 3D graphics to generate things that don’t exist in real life or are difficult to duplicate in real life can interest potential customers and increase conversions.
3D Animation Provides a Profitable Return on Investment (ROI)
3D animation is often more expensive and takes longer to make than 2D animation. However, 3D is worth the cost because it is eye-catching, dynamic, and may assist raise the quality of your branded marketing materials. Statistics show that video can assist enhance ROI. According to 89 percent of video marketers, video provides a solid return on investment. Furthermore, because animation has a longer shelf life and can be updated more readily than live-action options, your investment in an animated movie will go further.
Branding and presentations
3D imagery and design makes it feasible to animate your logo on your website or build a snappy and dynamic presentation for a prospective client. With the use of 3D features in your company branding, your tiny organisation can look high-tech and competent, not to mention how much it can help you pitch that major project to a new client. Consider the difference between a regular flat pie chart and an animated 3D version.
How do you decide between 2D and 3D design?
The type of business you run and the type of marketing you want to undertake for your business will determine whether you should employ 2D animation or 3D animation. Examine your personal business requirements to determine what you require the most. You can also speak with a graphic design firm to get an idea of what strategy you should follow.
Some of you may not have the time or resources to engage in 3D design. However, you may choose something that is more realistic than 2D and expresses your point more effectively. In that situation, you can experiment with mixing and combining. You can use both 2D and 3D graphics. How do you think 3D design can help your business? Let us know in the comments!