Businesses have found themselves adjusting or faltering their marketing plans since the pandemic; the necessity for dramatic digital transformation emerged quickly as marketers needed to develop inventive methods to traverse the evolving marketing business.
Content trends come and go. Create accessible, inclusive content, focus on client retention, improve your search rankings, use voice search optimization, and include augmented reality technology into your marketing approach to achieve consistent ROI.
The industry, product type or service, and corporate goals all influence content marketing methods. Marketers should be able to climb above these shifts by focusing on these five content marketing trends:
1. Short Video Marketing
Why does video have such a strong hold on consumers? When done right, video develops a deeper connection by more easily attracting a customer’s attention. More tools are available than ever before, and video production is becoming less frightening and easier to include into content marketing campaigns.
As people’s attention spans shorten and they have less time on their hands, getting to the point as fast and efficiently as possible becomes a winning technique. Short-form video material conveys information in an easily understood manner, allowing consumers to make decisions in less time. As a result of this demand, more specialized video script writers are becoming available as content writers, as they have recognised the need and adapted.
2. The Combination of Formats Like AR & VR, Audio & Text
Consider the stories you enjoyed as a child. Which ones stand out in your mind the most? Your finest recollections are likely to be of stories you enjoyed in a variety of formats — it wasn’t just the book, but the fact that it was read to you aloud that you remember. Perhaps your favorite song was performed in a children’s show or came from a favorite movie.
Examine each story and message you provide and consider how we could supplement it with material in a different manner. Learn about the present state of AR/VR in marketing and, if you haven’t already, consider how you’ll make your content experiences more immersive in the near future. This fusion of content formats allows us to engage with the tale more profoundly. Our emotional reaction to the content is amplified when we not only read but also see, hear, smell, and touch it.
3. Podcast
Podcasts provide excellent information to listeners on a wide range of topics and have immense potential as a content marketing technique. Educational podcasts are popular, and many businesses are planning to join the bandwagon this year. There are already a number of well-known podcasts aimed at entrepreneurs and business owners. As of 2021, there are approximately two million podcasts and over 48 million podcast episodes, according to Podcast Insights.
With the right podcasting strategy, content marketers can tell their stories. They have the ability to draw attention to the positive elements of products and services among niche consumers. Podcasts also integrate well with social media pages and can be used to supplement blog content for audio-only users. Unlike text information, podcasts have a human touch. The audience can be influenced by various aspects of the voice, such as tone and emotion.
4. Compassionate Contents
Recent global events have compelled marketers to embrace a new strategy, putting customers at the center of their marketing plans and working outward from there. Empathy on a human level necessitates viewing life from a different perspective, and empathetic marketing takes it a step further. Marketers must first imagine the world through the eyes of their clients, and then utilise their discoveries to develop a content strategy that suits their demands.
Speak to your target audience as people, not just potential customers. When developing your approach, you may wish to consider the following questions: Who are our clients? What are their issues and pain points? What is it that drives people to act? These responses will aid in the creation of material that elicits relevant emotions in response to their problems, resulting in increased trust, a better customer experience (CX), and the development of more real connections.
5. Inclusivity
Marketers frequently ignore an essential factor when building their content strategies. They overlook the importance of making their material accessible to all readers. It entails putting diversity, equity, and inclusion first. 54 percent of consumers prefer to do business with companies that prioritize diversity, equity, and inclusion in the workplace. Millennials are considerably more likely to prefer brands that demonstrate inclusion and diversity in their marketing.
Inclusive content is focused on providing and connecting with people who have different qualities. Content marketing is no longer constrained by geographical boundaries or outmoded beliefs. Marketers must make an effort to share information that is considerate of all communities if they want to attract and retain an audience. Choose your words with care—consider how pronouns, pop culture allusions, and idioms may affect your audience.3.
Start Your Content Marketing Now!
In 2022, new and increasingly unique content marketing trends will continue to acquire popularity, which is why remaining aware of their potential can make a significant difference in how you research your present or potential clients. Contact AllMeans now for strategic creativity to develop a personalized marketing approach to assist your business in thriving in an ever-changing digital world.